5 Reasons Why You Should Not Skip Creating Wireframes For Your New Website

What are Wireframes?  It is a simple layout that outlines the specific size and placement of  site features, page elements, call-to-action areas (CTAs), and navigation of your site.  They are devoid of colour, font choices, logos, graphics, or any real design elements that can take away from focusing on the site’s structure and functionality.

Wireframe Examples

5 Reasons Why Wireframes are so Important to the Web Design Process:

  1. Wireframes Display Site Architecture Visually
    Wireframes take the sitemap and converts it into a visual framework that ensures all parties are on the same page before design and development begin.
  2. Wireframes Focus on Functionality and Priority of Content
    Creating wireframes forces everyone to look objectively at a website’s functionality, behaviour and priority of content. Wireframes will point out flaws in the site architecture and navigation.
  3. Wireframes Allow for Clarification of Features 
    Clients may not understand your jargon (ie/ Hero Image / CTAs / User     Experience…) so wireframing provides a clear communication to a client about how these features will function and where they will live on any specific page. Often prototyping or showing live examples of features allows the client to make an educated decision on whether that feature is the right experience for their customers.
  4. Wireframes Help Identify How Content Growth will Affect the Design
    Your website needs to accommodate growth of your business without impacting design, architecture or functionality. Wireframing lets you plan out how additional products and services will affect the layout and behaviour.
  5. Wireframes Save Time and Money 
    Wireframes avoid misunderstanding with the design team, and the development team. They allow clients (and other team members) to provide feedback earlier in the process, so that changes are not being made to full design mock-ups or after programming has been done, saving on additional costs to the entire project.

Once the wireframes are signed off on by all parties, they are then used as the base for the graphic design team as they take the content and creatively build out the brand experience.

Related Blog Posts:
Why a Responsive Website?

 

Why a Responsive Website?

Definition: A responsive website responds to the needs of the user and the devices they are using. The layout changes based on the size and capabilities of the device.

We used our own HT Designs website as a test to prove why a responsive website is so important for business.   HT Designs Responsive Website

In the year, leading up to the launch of the new website, our Bounce Rate was averaging 60.7% and we had very minimal mobile visitors.  This means that over half of our site’s visitors immediately exited our site after viewing the page they landed on.

Increase in Mobile Visitors in the first 6 weeks

We designed and developed a new responsive website that gave us some astounding results within just 6 weeks of launching.

Not only did our bounce rate drop to 8.04%, but we have seen a 68% increase in visitors per week, and there has been a 28% increase in mobile users. Wow! If that does not answer the question of “Why Responsive?”, then I don’t know what will.

We know, the site is not perfect, but as we monitor and analyze the site, we will continue to work on creating a better experience for our customers. We will continue to update this post with new and revised stats.

Please visit our site as your feedback is always appreciated!

Updated on December 2, 2016 with revised stats.