I love when a brand takes the extra time to pay attention to the little details that allow a customer to continually make small discoveries about the brand. A brand should consider how they can make each consumer touch point a unique experience.
The online buying experience from storytelling through shopping cart checkout to the delivery should be memorable. BUT the brand experience should not stop there. What happens after Fed Ex drops off the package at your door?
A great example of the ongoing discovery is “Johnny Cupcakes“. I am not going to expand into the history of this lifestyle brand – I will let you explore the website and discover the story on your own.
First, the package was not your typical brown box, but a custom bag with fun illustrations. Once opened, the tissue paper was not only branded but expertly creased and folded. Inside the tissue was a “freshly sealed” bag ensuring that the product was not ruined during shipment. A couple stickers were tucked inside as a little extra gift.
The attention to detail though does not stop there. Check out the hangtag with retro design that emphasizes the bakery theme.
I absolutely love the use of the oven mitt and rolling pin to continue along the same theme. Bon Appetit!
There are so many more details, but I don’t want to ruin all the surprises that this one simple t-shirt holds.
At what point did I switch from being a customer to being a believer in the brand and becoming a serious fan? The shipping bag had me intrigued. The hangtag had me wanting more. The oven mitt tag put me over the edge.
It doesn’t stop there…. check out Johnny Cupcake’s social media feeds to discover original content that speaks to their brand uniqueness!
“Do more of what makes you happy!” __Johnny Cupcake