5 Reasons Why You Should Not Skip Creating Wireframes For Your New Website

What are Wireframes?  It is a simple layout that outlines the specific size and placement of  site features, page elements, call-to-action areas (CTAs), and navigation of your site.  They are devoid of colour, font choices, logos, graphics, or any real design elements that can take away from focusing on the site’s structure and functionality.

Wireframe Examples

5 Reasons Why Wireframes are so Important to the Web Design Process:

  1. Wireframes Display Site Architecture Visually
    Wireframes take the sitemap and converts it into a visual framework that ensures all parties are on the same page before design and development begin.
  2. Wireframes Focus on Functionality and Priority of Content
    Creating wireframes forces everyone to look objectively at a website’s functionality, behaviour and priority of content. Wireframes will point out flaws in the site architecture and navigation.
  3. Wireframes Allow for Clarification of Features 
    Clients may not understand your jargon (ie/ Hero Image / CTAs / User     Experience…) so wireframing provides a clear communication to a client about how these features will function and where they will live on any specific page. Often prototyping or showing live examples of features allows the client to make an educated decision on whether that feature is the right experience for their customers.
  4. Wireframes Help Identify How Content Growth will Affect the Design
    Your website needs to accommodate growth of your business without impacting design, architecture or functionality. Wireframing lets you plan out how additional products and services will affect the layout and behaviour.
  5. Wireframes Save Time and Money 
    Wireframes avoid misunderstanding with the design team, and the development team. They allow clients (and other team members) to provide feedback earlier in the process, so that changes are not being made to full design mock-ups or after programming has been done, saving on additional costs to the entire project.

Once the wireframes are signed off on by all parties, they are then used as the base for the graphic design team as they take the content and creatively build out the brand experience.

Related Blog Posts:
Why a Responsive Website?


What is Your Creative Process?

Having a creative process is important for delivering a design project on time, on budget, and on strategy.Our Creative Process

Client Brief
Every successful project starts with a discussion with client to determine needs and budgets. This will better enable the creative director to write the initial creative brief for the design team.

Discovery: Research + Analysis
Researching and analysing the client’s industry, customers, and competitors will help define what the client’s needs are and determine their competitive advantage.

The generation and sharing of ideas brings the creative juices to the forefront.

Execute Ideas
The design team takes the brainstorm ideas and develops concrete ideas to present to client.

Presentation to Client
The presentation of concepts to client allows for discussion on direction and strategy

Design Development
The design team takes chosen concept and discussion points through to process and development.

Refine and finalize the design details, such as typesetting and photography touch-ups, before moving into production

Final print or web ready artwork is followed through to proofing and printing or programming and testing.

Finished Product
Delivering the WOW factor to consumers for call to action.

Following through on the full creative process ensures that the client receives a product that delivers on all objectives. Next step: Track results!