Social Media Simplified

Identify and Understand Your Audience to Create Content that Connects.

Social Media Simplified

  1. Identify social platforms that fit your audience.
    One size does not fit all and setting up an account on Facebook, Twitter and Instagram does not give you instant success. If your audience is visual, then Instagram may be your best choice. If your audience likes to write or research reviews while being a part of a private community then perhaps Facebook is your better choice.
    You may even determine that there is a different target audience for different platforms. For example, you may decide to reach the “Mom Community” on Facebook, but the ‘Millennial” on Instagram.
  2. Identify the message that fits your target audience.
    Your overall messaging may be great for your current audience but may not fit if you are targeting a new growth opportunity. You may need to fine tune the message so that it connects with the new audience.  For example, your product may be based on a “comfort story” that allows you to talk about your proprietary technology. Depending on your audience, you could talk about the innovation behind the technology, or on the flip side you could talk about the lifestyle that the technology enables.
  3. Identify the storytelling tools that best deliver the message to your audience.
    Does creating stop gap videos get your message across the best, or does a series  of photos tell the best story?  Perhaps it is about developing an ambassador program where your fans tell your story for you.  Whether it is the creation of a whitepaper, or writing a blog post, or going on a photo-shoot, always ask yourself what the audience wants to know.
    If you don’t know the answer – ASK.  Ask your audience what they want to see or read. They will be happy to be a part of the process and feel like they are a part of your brand.

Regardless of who your audience is, you need to gain an understanding of where your audience consumes media and how they like to engage with brands.

LEARN MORE:

Blog Post: Do you have the right Instagram Followers?

Do you have the RIGHT Instagram Followers?

Do you spend too much time being envious of those Instagram accounts that have tens of thousands of followers? Don’t be.

Do you get disheartened with the people who follow you just to unfollow 2 days later? Don’t be.

It does NOT matter the # of followers as long as you have the RIGHT followers.

Are your followers local to your business? If your small retail business is in Oakville, ON and 85% of your followers are from the US, those followers are not the right followers.

Instagram Insights - The Right Followers

The RIGHT followers will:
– Give you consistent likes and meaningful comments and feedback on your posts
– Be local to your business

See above photo of the Instagram Insights for @HTdesignsca . We only have 600 followers in 5 months, but we are happy with that. The majority of our followers are from the GTA – Toronto, Hamilton, Oakville, Burlington, Mississauga. This did not happen by chance.

Get the RIGHT followers without spending a fortune on ads.
– Use local hashtags ie/ #burlon – People who are also using that hashtag will
find you, and you can also search and follow people using that same hashtag.
– Follow and chat with other local businesses, and like-minded individuals
– Engage with your followers in an authentic way and you will see your account grow
organically

Remember that if you want likes and comments, you have to reciprocate and do the same to others. Be authentic, and create real relationships.

What Makes a Great Social Media Team?

A team that is passionate about connecting brands with people will be successful in building new and long-term relationships.Your Social Media Team

Marketing Director –  Developing a strategy is the first most important step before heading into Social Media territory. A Marketing Manager will determine which Social Media platforms are the best fit for your brand. They will lead key messaging and help keep the campaign direction on track.

Content Developers – Unique content is king and multiple content developers can keep the stories flowing often and consistently. Storytelling is a big part of social media; whether it is through 140 characters, a photo essay or a blog post.

Graphic Designer – Creative graphics keep the reader interested as well as give the opportunity for people to share visual content with others.

Digital Manager – Having someone on the team who can develop custom apps, track traffic through analytical software, and who is always looking for advancements in technology will ensure your content and messaging is always top of mind.

A great team will create new fans and build upon the loyalty of current fans through content filled engagement that make people feel like they are a part of the process. How connected is your team?