Definition: A responsive website responds to the needs of the user and the devices they are using. The layout changes based on the size and capabilities of the device.
We used our own HT Designs website as a test to prove why a responsive website is so important for business.
In the year, leading up to the launch of the new website, our Bounce Rate was averaging 60.7% and we had very minimal mobile visitors. This means that over half of our site’s visitors immediately exited our site after viewing the page they landed on.
We designed and developed a new responsive website that gave us some astounding results within just 6 weeks of launching.
Not only did our bounce rate drop to 8.04%, but we have seen a 68% increase in visitors per week, and there has been a 28% increase in mobile users. Wow! If that does not answer the question of “Why Responsive?”, then I don’t know what will.
We know, the site is not perfect, but as we monitor and analyze the site, we will continue to work on creating a better experience for our customers. We will continue to update this post with new and revised stats.
Please visit our site as your feedback is always appreciated!
Updated on December 2, 2016 with revised stats.